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participants
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How to build your Fashion Brand at Export (6 hours)

How to build your Fashion Brand at Export (6 hours)

New
  •  London, W1U 4AW
  •  (Exact address will be provided after booking)
Suitable for: Adults
Business of Fashion Expert. Sharing over 25 years' international experience at wholesale, Retail and Online. Delivering how to set up and schale up your Fashion Brand and projec... More Info »
This Funzing Experience:

You will get the REAL and HONEST inside story how to set up and build a global and profitable fashion Brand:

  • Brand vision & values
  • Strategy and action plan
  • Pricing and margins
  • Brand fundamentals at export including trademark, administrative and financial challenges
  • Sales & Marketing
    A – How to identify the right buyers, get orders and get paid
    B – How to connect and convert the buyers - step by step
    C – How to maximise your trade show investment
    D – How to work with agents and distributors
    E – How to market your product and be successful
  • Back Office structure and opportunities (staff and partner recruitment and management, currency optimisation, logistics...)
  • Conclusion - You will have worked on a blueprint for your Brand to ensure it reaches the goals which have been set up

SPEAKER
Thierry Bayle - Founder of Global Fashion Management and the London Fashion Business Academy & Co-founder of CEO Mentoring.
Business of Fashion Expert bringing over 25 years' international experience from strategy to execution. Working every week with Brands and Retailers. Also acting as Expert at Whos Next trade show in Paris.

NB - HOURS - 10am to 4pm.
Spaces are limited with a maximum of 8 Brands.

We will therefore be discussing YOUR Brand and YOUR opportunities and challenges.
Share your goals before the event.
Bring your computer & your company documents that need sharing and improving. We want to review them if time permits.

Read Less
You will get the REAL and HONEST inside story how to set up and build a global and profitable fashion Brand: Brand vision & values Strategy and action plan Pricing and margins Brand fundamentals at export including trademark, administ... Read More
Experience includes:

AGENDA

Each bullet point is delivered with one goal in mind: how to increase sales.
Together we will cover 

  • Brand vision & values *
  • Strategy and action plan *
  • Pricing and margins *
  • Brand fundamentals at export including trademark, administrative and financial challenges 
  • Sales & Marketing 
    A – How to identify the right buyers, get orders and get paid
    B – How to connect and convert the buyers - step by step
    C – How to maximise your trade show investment 
    D – How to work with agents and distributors 
    E – How to market your product and be successful 
  • Back Office structure and opportunities (staff and partner recruitment and management, currency optimisation, logistics...)
  • Conclusion - You will have worked on a blueprint for your Brand to ensure it reaches the goals which have been set up

* = see process #4 below

SPEAKER - See above       

Case Study  - How Trade Shows can be a sales booster!

Brands invest £4 000 to £8 000 to exhibit at a trade show without the confidence that orders will follow.
They realise too late that they went without preparation and this is the reason for picking up 0 or just 2 - 5 orders. Those orders hardly pay for the stand and expenses to exhibit at the show. 
In January, a Young Designers told us that she exhibited twice at a trade show in Paris. As she did not pick up any order, she had to close the Brand! It is very much avoidable!

Our Clients know that we will develop together a real strategy, action plan & monthly to-do list for all the key staff members involved in the project.
They go there well prepared, they know how to work on-site and they also know how to follow up the show. 
The results are about taking up to 30 orders at the first show. It is possible if the show is professionally prepared 3 - 6 months before show date.

Process
1. Preparation questionnaire and Q&A exchanges to ensure the Team and Brand are prepared even before we meet on-site in London
2. Delivery of the workshop around the key fundamentals and top golden rules you must follow as well as the top mistakes your competition has done. We are assuming you have no interest to make these same mistakes we see every season. Each mistake will cost thousands of £ / € / $ rather than just hundreds.
The workshop content will be based on your Brand's goals you have shared with us.
3. Follow up exchanges post-workshop to ensure you follow the action plan which has been decided. We will assist you through advice, mentoring and execution if necessary (drafting a letter or procedure, attending a call with a stakeholder...).
4. The topics indicated with an "*" will be handled in the preparation of the workshop with online courses however we can address them partly or wholly during the workshop.

NB - Spaces are limited with a maximum of 8 Brands.
We will therefore be discussing YOUR Brand and YOUR opportunities and challenges.
The content of the workshop can be amended to fit purpose
however the above is the minimum agenda.

Share your goals.

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