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Funzing Talks | The Psychology of Christmas Adverts

Funzing Talks | The Psychology of Christmas Adverts

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169 guests joined
  •  62 Rivington Street, London, EC2A 3AU
Suitable for: Adults
Flavilla Fongang is the chief executive of 3 Colours Rule, creative director, strategist, colourology expert and serial entrepreneur. She is an internationally published br... More Info »
This Funzing Experience:

Ever wondered how John Lewis and Coca Cola create such a strong emotional connection with consumers around Christmas? We believe in them and buy their products without questioning their value or authenticity of their products or services.

We will also explore why creating a community around your brand is more important than simply having clients? We will also look at the power of brand psychology that has been used by brands which may include Apple, Starbucks or individuals such as Tony Robins and Oprah Winfrey with a few of the best known Christmas ads thrown in!

In this talk, you will learn:

  • Create a following of faithful individuals who buy from you frequently
  • Brand activities you can put in place to create the most engagement
  • What happens when you create a brand community instead of clients
  • What brand psychology strategies are effective

During this session Flavilla will showcase how Apple developed a strong identity that relates to their clients. Brand psychology has been used by branding and marketing agencies to develop a mental connection between a brand and its customers. Flavilla Fongang will share with you different strategies to help you understand how brands improve their perception. Anyone with a business or an interest in marketing will learn how to attract, convert and most importantly build loyal clients.

Venue: Lighthouse Bar & Club, Shoreditch

Doors: 7pm / Talk starts: 7.30pm.

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Funzing Talks is a new concept which aims to re-invent your after work drinks. We've pulled together an impressive array of leading entrepreneurs, intellectuals, bright thinkers and incredible individuals to inspire your evenings.

Please note: this talk may be filmed for use as a short highlights video on Funzing.com & social media channels may lead you!

Read Less
Ever wondered how John Lewis and Coca Cola create such a strong emotional connection with consumers around Christmas? We believe in them and buy their products without questioning their value or authenticity of their products or services. We wil... Read More
Experience includes:
  • Fascinating lecture 
  • High profile speaker
  • Trendy London venue
  • Unique after-work event
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