Meet Sarah:

Wabî is an ethical skincare range based in London, created by Sarah. She began making natural skincare for friends as birthday presents and they always asked for more, so in 2015 she began experimenting with more products and natural ingredients. Her friends were her first customers, buying Sarah’s skincare for themselves and as gifts; word quickly began to spread…

To meet demand, Sarah started making bigger batches and designing her own packaging. Then she came across the concept of wabi-sabi and everything fell into place. Wabi-sabi reflected her focus on ethically sourced, natural ingredients being handmade into something that makes your skin look and feel wonderful. Helping you appreciate all that nature has given you.

Local markets were her first testing ground. With regularly returning customers, she started exploring ways to make her belief in more sustainable skincare a reality. She rewarded customers who brought back empty pots for refills, and her desire to use only the very best natural ingredients became more of an obsession.

Over time, Sarah and her customers’ ideas for new products resulted in face masks, miracle balms, cleansing soaps, face toner and much more. Her range of handmade wabî products were stocked in selected independent shops and reviewed by beauty bloggers.

As the brand continues to grow, Sarah maintains her belief in wabi-sabi – finding joy in creating natural skincare that allows us to find moments of peace in our modern lives.

You can find wabî’s handmade ethical skincare in shops across the UK, and meet Sarah at her wabî workshops to learn how to make your own natural skincare at home.